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The Category Design Process

Category Design is a term coined in the bestselling business strategy book Play Bigger, and is the discipline of creating, developing and then dominating a new market category. 

Define the Category so that you can dominate it and reap the rewards.

 

 

Develop your unique and compelling POV.

 

Align category design with product design brand design, and company design.

Execute a Lightning Strike to launch the story and build momentum.

 

 

 

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